A great paradox about the Care and Kindness Campaign is that it is both simple and misunderstood. It is so simple that everyone can do it! And yet, because these actions, at first blush, seem to be so obvious, they are quickly dismissed, or overlooked by many people. A big distinction of the Care and Kindness Campaign is that it promotes intentional acts of kindness. Being intentional means going out of your way. Listening is supremely important. One must listen to another pe